Category: Blog

Twitter and Secret Marketing Tricks

Social media marketing and persuasion is the craze. However, successful usage of tools like Twitter for business relies on a really powerful concept you’ll learn in this article today. So …

Rory Sutherland Book Review part 2

I talked with Rory Sutherland, Vice-President of Ogilvy UK, a great thinker, public speaker and a champion in behavioral economics about his book: Wki Man, trust, our obsession with measurement, …

Rory Sutherland Book-The Wiki Man

Rory Sutherland’s book: The Wiki Man includes topics he often talks about: the creative and marketing obsession with metrics and the tendency of measuring objective reality, while the perceptual reality …