Category: Blog

Rory Sutherland Book Review part 2

I talked with Rory Sutherland, Vice-President of Ogilvy UK, a great thinker, public speaker and a champion in behavioral economics about his book: Wki Man, trust, our obsession with measurement, …

Rory Sutherland Book-The Wiki Man

Rory Sutherland’s book: The Wiki Man includes topics he often talks about: the creative and marketing obsession with metrics and the tendency of measuring objective reality, while the perceptual reality …

Marketing dollars are shifting

Reverse markets enabled by infomediaries will shift the relative impact of different kinds of marketing programs, driving vendors to redeploy their marketing spending.Given the opportunity to connect with new customers …

Your organization needs…

One of the smartest ways to promote your company or products is Content Marketing. This works for small shops and for organizations like universities or big corporations. Content Marketing is …