Looking back what big companies thought about digital marketing
Advertising and marketing executives have lived by an old axiom for a long time: When tough financial times strike a company or the economy, marketing is first to be cut …
Category: Blog
The End of Marketing as We Know It- Book Review
Nicknamed the “Aya-Cola” by the advertising executives he terrorized in the 1980s, Sergio Zyman helped reinvent the conservative Coca-Cola during two roller-coaster reigns as the company’s head of marketing (a …