Why I’m Grateful I Grew Up Without Financial Innocence
When I was 8, we moved from a modest ranch in a lower-middle-class suburb of St. Louis to an affluent suburb of Atlanta. The rambling house was custom built on …
Category: Blog
Looking back what big companies thought about digital marketing
Advertising and marketing executives have lived by an old axiom for a long time: When tough financial times strike a company or the economy, marketing is first to be cut …
The End of Marketing as We Know It- Book Review
Nicknamed the “Aya-Cola” by the advertising executives he terrorized in the 1980s, Sergio Zyman helped reinvent the conservative Coca-Cola during two roller-coaster reigns as the company’s head of marketing (a …